Yue Wang 

My previous experience in visual communication design taught me basic design skills and thinking. Besides, the courses I took from other disciplines, I also have strengthened my interest in social and cultural topics, especially subculture and crime. Now, I am exploring ways to establish more connections between my work and the audience.

In Defense of the Poor Image

As Hito Steyerl mentioned in her article, the poor image is "apart from resolution and exchange value, one might imagine another form of value defined by velocity, intensity, and spread". The first thing that came to my mind was the meme, which has poor resolution and circulates extremely fast and wildly.

While researching in-depth, I found that most people don't like to use the meme made from their own image. However, It is common to use the meme using other people's images, some of whom are not celebrities. We lose the awareness of others privacy and image in the digital world. Everyone could be captured in meme inadvertently.

Therefore, I decided to make a trap. A meme gallery that invites the audiences to share the meme they created. However, once they confirm to submit the memes, the image in memes will be replaced by the audiences' photo.


Meme, Poor Image, Privacy


Kingston School of Art, Kingston University
MA Communication Design: Graphic Design 2020/2021


In collaboration with

Exhibition team
Claudia Chiavazza & Yifan Wu

Visual identity
Abhimanyu Bhatia & Shelley Huang

Social Media
Lina Toumpeli, Lucy-May Turner & Pankti Shah

Gayathri Anthey

Claudia Chiavazza & White Bai

Jean Zeng & Zimeng Jia

Yangyang Wu & Xueqi Bai
Special thanks to
Alberto Ajelli / Anna Kehrer / Azza Wielach / Ell Flynn / Kate Jenkins / Pablo Grattoni / Yileng Yin / Zeina Boukhaled

Andrew Haslam / Cathy Gale / Max Ryan / Naho Matsuda / Tao Lin