Yu Qiu

My initial learning started from advertising design, and I cultivated a creative thinking mode. After that, I chose visual communication design as a BA, and started to learn in many fields of photography and illustration, which enriched my understanding of visual expression. After that, I chose to study MA exchange design major in Kingston, and experience the design ideas and cultures of different countries.

In Defense of the Poor Image

Influenced by the digital global network in the digital era, disappearing images are saved from the destiny of being forgotten and resurrect as ‘poor image’. That’s what I’ve learnt from the text I chose. Collaborators from all over the world are all contributing to that resurrection. We own the ‘poor image’ together, copy it, edit it, upload it. Although it turns into a 'poor image' at the expense of its own visual form and privatisation, it spreads on the P2P platform through another information carrier. I think ‘poor image’ is a narrative of our current reality. It is reality itself and our ‘visual link’ to the future. After many visual experiments, I decided to use tin foil to create a ‘data pool’ as a background environment to imitate the anonymous network exchange platform. Once the tin foil is under pressure, it will leave traces. This situation is similar to the anonymous network exchange platform formed by the continuous change of users. My graphics or texts will move in the ‘data pool’ context just as ‘poor image’ circulating among anonymous users around the world.


Visual Bonds, Data Pool, P2P, Anonymous Global Networks, Circulation, Information


Kingston School of Art, Kingston University
MA Communication Design: Graphic Design 2020/2021


In collaboration with

Exhibition team
Claudia Chiavazza & Yifan Wu

Visual identity
Abhimanyu Bhatia & Shelley Huang

Social Media
Lina Toumpeli, Lucy-May Turner & Pankti Shah

Gayathri Anthey

Claudia Chiavazza & White Bai

Jean Zeng & Zimeng Jia

Yangyang Wu & Xueqi Bai
Special thanks to
Alberto Ajelli / Anna Kehrer / Azza Wielach / Ell Flynn / Kate Jenkins / Pablo Grattoni / Yileng Yin / Zeina Boukhaled

Andrew Haslam / Cathy Gale / Max Ryan / Naho Matsuda / Tao Lin