Yiwen Zhang

I am Yiwen Zhang. I like to get design inspiration and collect materials through photography and graffiti, which makes me look at the same thing from different angles. I enjoy the process of design, it is full of unknown results, which makes me constantly explore and discover. From studying in China to now, the definition of graphic design is constantly changing for me. This is a subject that I need to explore for a long time.

In Defense of the poor image

Poor image refers to the low quality and substandard resolution of the image in the process of dissemination. With acceleration, they deteriorate. It is the ghost, preview, and thumbnail of an image. These images are squeezed, copied, and re-edited. With the development of social media, there are more such images. In my work, I try to simulate the direction of image growth through some famous paintings. In this direction, the simulacrum of the image is weakened and its role as a narrative carrier medium disappears. In the process of the growth and spread of the simulated image, the content of the image becomes abstract but can be perceived. Images will no longer be used as an archival tool, and their original images will no longer be important to the viewer.


Poor Image, Mix, Recreate, Edit


Kingston School of Art, Kingston University
MA Communication Design: Graphic Design 2020/2021


In collaboration with

Exhibition team
Claudia Chiavazza & Yifan Wu

Visual identity
Abhimanyu Bhatia & Shelley Huang

Social Media
Lina Toumpeli, Lucy-May Turner & Pankti Shah

Gayathri Anthey

Claudia Chiavazza & White Bai

Jean Zeng & Zimeng Jia

Yangyang Wu & Xueqi Bai
Special thanks to
Alberto Ajelli / Anna Kehrer / Azza Wielach / Ell Flynn / Kate Jenkins / Pablo Grattoni / Yileng Yin / Zeina Boukhaled

Andrew Haslam / Cathy Gale / Max Ryan / Naho Matsuda / Tao Lin