Kingston University Communication Design MA

Yileng Yin

Yileng Yin used to be a freelance photographer and has now finished his postgraduate course in graphic design at Kingston University. He is always passionate about graphic design and photography, and occasionally encounters the boundary between design and illustration. Regarding the exploration of different horizons, he can express his ideas through a variety of visual expressions. Through previous study and work experience, he has the ability to think independently, and also has a strong spirit of cooperation, and gets along well with the team. Basically his position in the field of graphic design, he considers himself a visual designer, good at using color to express stories. He is currently trying to combine visual arts to expand the field of digital media, and he is good at combining knowledge in science, literature and other fields to design. Visual communication is an extremely broad field, and he believes that he will always be an apprentice in graphic design.

Moon Code: How can typography be used to explore the role of the moon in visual culture?

The moon is a mysterious cultural symbol and understanding the moon is a scientific exploration. How to use typography to explore the role of the moon in visual culture is the theme of this project. This project explored different fields such as design, literature and science. This project analyses the material on the surface of the moon to obtain tools and media that can be used to write on the moon. The font design is based on the study of the characteristics of writing tools and media. By analysing the role of the moon’s gravity, use the gravity algorithm to construct a typesetting principle and system with the moon as a carrier.


Moon / literature / Gravity


Email: edondon23@gmail.com
Tel: +44 7748301796  /  +86 17671360185

Kingston School of Art, Kingston University
MA Communication Design: Graphic Design 2020/2021


In collaboration with
London Design Festival

Exhibition team
Anna Kehrer / Ells Flynn / Zeina Boukhaled

Jiani Liao

Abhimanyu Bhatia / Alberto Ajelli / Liz Huang

Special thanks to
Claudia Chiavazza / Chang Liu / Yangyang Wu / Yifan Wu / Lucy-May Turner / Yongxin Bai

Andrew Haslam / Cathy Gale / Max Ryan / Naho Matsuda / Tao Lin