My name is YIFAN WU. I am currently studying MA in Graphic Design at Kingston University. As a designer, I love outstanding color matching, and I love the feeling of collision or fusion of colors. In addition, I also like to study Chinese traditional culture and transform it into images, and I am committed to cultural dissemination. I am currently studying the graphic design of texts, and I am trying to use graphic design methods to transform the emotions and concepts in the text. I am very good at innovation, I am good at exploring some new text design concepts, you can feel it in my work.

Glitch feminism

What I want to do is actually more of a visual experiment, with the theme of EVA to see the world. Because after reading the text, I thought that malfunctioning feminism confuses me. First of all, I think about what a fault is. A data running error is called a fault, which means that the nature of the fault is an error. So let me first understand that the fault that the author thinks is the error refers to the fact that her perception of gender is opposite to that of the public, so this error prevents her from identifying herself. But in fact, gender cognition itself is an entry created by human beings. It is not like the laws that operate in the natural world. It can be changed. Based on this understanding, I believe that gender cognition is just a point of view, not a definition. Well, to some extent, I think this definition should be changed to the revival of gender perception, because any man-made terms are changed, including gender. It's like talking about light refraction on a two-dimensional plane, the answer is always different from the answer in a three-dimensional world. So based on this point of view, I extracted the keyword "confrontation" from the author's thinking. He shouted it's act with one's own gender policy or social cognition, the fundamental purpose is actually confrontation. So I started to write key words, "confrontation" exists in the physical and spiritual levels, and I first divided it up. Physically speaking, the attraction and repulsion between stars is a kind of confrontation. The overflow of magma and the cold air attack each other. Finally, the air is hot. The cooling of the magma is the confrontation. The water vapor evaporates and finally gathers in the air   to form clouds and rain. This is a confrontation. So on a spiritual level, love before marriage is very simple. After marriage, it is necessary to discuss economic and life issues. Love has deteriorated but couples are still trying to maintain the relationship. This is confrontation. Myths are considered non-existent, but there are always people who want to pursue immortality, which is also confrontation. All of this led me to find a new development direction, which is to make a project that connects confrontation and my understanding of the world.


Misidentification, Fault, Against, Response, Graphic Design, Color, Text


Kingston School of Art, Kingston University
MA Communication Design: Graphic Design 2020/2021


In collaboration with

Exhibition team
Claudia Chiavazza & Yifan Wu

Visual identity
Abhimanyu Bhatia & Shelley Huang

Social Media
Lina Toumpeli, Lucy-May Turner & Pankti Shah

Gayathri Anthey

Claudia Chiavazza & White Bai

Jean Zeng & Zimeng Jia

Yangyang Wu & Xueqi Bai
Special thanks to
Alberto Ajelli / Anna Kehrer / Azza Wielach / Ell Flynn / Kate Jenkins / Pablo Grattoni / Yileng Yin / Zeina Boukhaled

Andrew Haslam / Cathy Gale / Max Ryan / Naho Matsuda / Tao Lin