Yang Yang

Yang Yang is Currently based in London and originally from China. After finishing her undergraduate’s degree in Graphic and Media Design at the London College of Communication, she is studying for a master’s degree in Graphic Design at Kingston University. She worked as an intern at MasterDesign of Insight Group in 2019, and she was mainly responsible for visual identity design, packaging design, editorial and book design.

She is a passionate and devoted graphic designer who has the confidence to work alone and with a team. She has a great passion for branding design, editorial design and illustration. She enjoys using illustration, storytelling and digital media to simplify complex information, communicate messages and build a connection with an audience.

In her practice, most inspirations come from her daily life experience. She always likes to use visual language to explore and discuss the area of culture, life experience and sustainable development.

A Defence of the Poor Image

The text I chose mainly discusses what is a poor image, and my understanding of poor image is that in the process of information or image transmission in different routes like verbal expression and translation, the original meaning or matter is constantly lost, but the new concept and new content would be created by people through these incomplete information.

My work mainly includes posters and videos which are about how to interpret this incomplete information. My understanding of poor image, I chose the transcript of feminist speeches and simulated the process of information transmission. I listened to the audio of the transcript, then wrote down what I caught, finally I turned words into shapes based on the words I heard. The posters are a display of the shapes I created, and the videos will be combined with audio, to restore the original information through rewind.


Information Loss, Information Transmission, Semiotic

Kingston School of Art, Kingston University
MA Communication Design: Graphic Design 2020/2021


In collaboration with

Exhibition team
Claudia Chiavazza & Yifan Wu

Visual identity
Abhimanyu Bhatia & Shelley Huang

Social Media
Lina Toumpeli, Lucy-May Turner & Pankti Shah

Gayathri Anthey

Claudia Chiavazza & White Bai

Jean Zeng & Zimeng Jia

Yangyang Wu & Xueqi Bai
Special thanks to
Alberto Ajelli / Anna Kehrer / Azza Wielach / Ell Flynn / Kate Jenkins / Pablo Grattoni / Yileng Yin / Zeina Boukhaled

Andrew Haslam / Cathy Gale / Max Ryan / Naho Matsuda / Tao Lin