Xiaomeng Shu

Xiaomeng (Sue) Shu was born in China and enrolled at Kingston University after graduating from Visual Communication (BA). She is obsessed with all kinds of publications. From 2018, she began to experiment and gradually made it clear that publications were used as a vehicle for personal expression. In terms of content, she is also interested in writing and maintains a certain frequency in writing and tries different forms of writing. Recently, she is trying to establish interactive communication between the audience and publication.

A School is a Building with a School in it

"The Book of ____" is a publication design based on the article " A School is a Building with a School in it". It mainly responds to the idea that individuals are encouraged to find their own answers and definitions in the article. Deliberately ignore and avoid the so called recognised standard definitions, and reinterpret the keywords selected in the articles (school/ boundary/ building/ individual needs/ meeting/ education/ unpredictable requirement/ talk) through photography and text description. It Inspires readers to critically look at the given answers, and encourage the diversity of cognition of things, and maintain curiosity and observation in daily life.


Redefinition, Personalisation, Photography, Publication

Our stories

Kingston School of Art, Kingston University
MA Communication Design: Graphic Design 2020/2021


In collaboration with

Exhibition team
Claudia Chiavazza & Yifan Wu

Visual identity
Abhimanyu Bhatia & Shelley Huang

Social Media
Lina Toumpeli, Lucy-May Turner & Pankti Shah

Gayathri Anthey

Claudia Chiavazza & White Bai

Jean Zeng & Zimeng Jia

Yangyang Wu & Xueqi Bai
Special thanks to
Alberto Ajelli / Anna Kehrer / Azza Wielach / Ell Flynn / Kate Jenkins / Pablo Grattoni / Yileng Yin / Zeina Boukhaled

Andrew Haslam / Cathy Gale / Max Ryan / Naho Matsuda / Tao Lin