Abhimanyu Singh Bhatia

Abhimanyu is an Art Director with prior experience in advertising at Leo Burnett, India. Since an early age he showed inclination towards the creative arts. Due to his engagement in sports (majorly football), his creative journey did not begin till after his school. Although, from a young age he showed prominent signs of creativity and was good with arts. His early days saw him paint and sketch. Due to his aesthetic sense and taste in simplicity, his work gradually became minimal. This later came forward in his practice working with brands like Apple, Coca-Cola and multiple rebranding projects. He strongly believes in “less is more” as a concept for good design, that a message can be put across clearer with less elements and clutter. 

Harvesting Misunderstanding

Research suggests that the human brain is incapable of comprehending a certain subject or topic to its entirety. That being said, misunderstandings are a part of our everyday lives without which the world would not be the same. It’s common to use the term “misunderstandings” in a negative convocation but history has proven a lot of evolution and growth has occurred through the ages because of these misunderstandings. Harvesting Misunderstanding brings these important views into light. Abhimanyu’s understanding and visuals derived from this text focus on the growth through misunderstandings and different perceptions of individuals from different backgrounds, cultures and continents. This growth through misunderstandings is being shown through the basic elements of earth, fire, water and air and their contextual evolution and meanings through different perceptions of individuals subject to them. 


Growth, Meaning, Context, Misunderstanding, Differences 




Alberto Ajelli

Italian Designer based in London with an academic past in Psychology. Alberto Ajelli’s research in graphic design is heavily influenced by social studies and social science.

With practices that vary from graphic design to photography, his work is particularly focused on keeping trace and document the history and the future of the LGBTQ+ community.

With his interests in philosophy, literature and art he always tries to look for answers about how people perceive and interpret the world and society. His approach towards  practice and knowledge, in general, can be condensed in the sentence: “Before running, you need to know how to walk”. In previous projects, he explored the representation of the queer community and the subculture revolving around it and the developing pop culture generated by the community itself and its progressive involvement in mainstream communication channels.

Harvesting Misunderstanding

The text that has been used as the starting point for the development of the project "harvesting misunderstanding" brought my exploration towards the world of conceptual art, one of the most debated and controversial expressions of art. The critical point I identified is that to fully appreciate an art piece belonging to this field of study is necessary to know what lies behind it and is necessary to develop a certain acquired taste for it.

The way I decided to explore this is through the use of games, games are a powerful tool to grow up, to explore the world and social dynamics inside the safe space of fiction.

What I did therefore was to create a game that through the lens of irony and with a lighthearted approach, allow people to play the part of a conceptual artist and take part in the conversation around art.


ConceptualArt, BoardGame, Misunderstanding, Concept, Game

Alex Xiong

Zihang Xiong is a graphic designer who has a strong interest in traditional printing. He is very focused on visual output, and he has been exploring the relationship between graphic design and psychological communication factors. He is keen on using art and design to mobilise people's psychological focus, and transmit positive information to the society. 

Harvesting Misunderstanding

This project is another interpretation of misunderstanding in cultural integration. It is emphasised that misunderstanding is the engine of cultural evolution and plays a key role in that. Yet I want to emphasise that behind the cultural integration, there are many threats and compromises, rebirth and disappearance, and people's persecution paranoia caused by cultural annexation. What I want to express most is the change of people's thinking caused by the scientific theory in the modern industrial age, as well as the conflict between science and various cultures.

With the development of science and technology, the origin and development of all things become reasonable, everything becomes explicable, and all behaviours become justified. As a result, people lose their reverence for nature. Science dissects everything, as well as the carrier of our soul, the body. Philosophy of science limits the space of our imagination. All people rely on scientific explanation and compare it to truth. We have lost the sense of mystery and awe of nature and culture, we can't find the sense of solemnity.


Cultural Conflict, Cultural Disappearance, Cultural Invasion


Our stories 

Anna-Maria Kehrer

I am a research-led creative interested in conceptual and experimental design. My work focuses mostly on topics like social justice, language and emotions and puts people in the centre of attention. My practice combines analogue and digital methods to create individual and personal visuals.

Harvesting Misunderstanding

The text explores the creativity born from the misunderstanding between different languages and cultures. I believe that language and identity are closely linked together and that the combination of languages and cultures can not only lead to new inventions and collaborations but a change in identity as well. In my zine “Approximation” I want to explore the similarities and differences between my two main languages English and German from a personal point of view, to visualise not only the identity of each language but what happens when they collide and influence each other.

Key Words

Language, Identity, Misunderstanding, Culture, Adaptation


Caiyi Tang

My name is Tang Caiyi, people usually like to call me Celine. Now I am studying Communication Design: Graphic Design at Kingston University. Before coming to Kingston University, I created a design studio called "Celine-D" by myself, mainly undertaking some brand design, illustration, exhibition and visual design. I think a good designer has three roles: negotiator, executor, and persuader. This is what I stick to. I like teamwork to complete some seemingly daunting challenges. This allows me to be more passionate about design. I also like the ups and downs of teamwork. Rethinking is a big point I have gained through studying at Kingston University. It has led me to think from a critical perspective and to accept and feel things. I also like to participate in design related competitions.

Glitch Feminism

In developing this project, I experienced a relatively unfamiliar way of thinking—by reading a book and conducting visual experiments and research on this content. When reading the content in the book, I was quite new to "binary" and I didn't even know how to understand it. But after the group discussion and the tutor’s guidance to write, I have my own feelings. The text I studied was "Glitch Feminism", and what impressed me the most was my experiment with a squeegee on colour palettes. In this process, I let the scraper bear different strength, and running it on the paper represents the pressure expressed by the author in the text. I asked multiple people to do the experiment. This process allowed me to understand how to visualise the text with pictures. Maybe, it is not text. Rather, it is a resonance of the readers. I hope that the images I made will allow readers to be more immersive, record the process, and feel the meaning of the content.

Key Words

Feminism, Gender Binary, Glitches


Weibo: @CelineT奕宝

Kingston School of Art, Kingston University
MA Communication Design: Graphic Design 2020/2021


In collaboration with

Exhibition team
Claudia Chiavazza & Yifan Wu

Visual identity
Abhimanyu Bhatia & Shelley Huang

Social Media
Lina Toumpeli, Lucy-May Turner & Pankti Shah

Gayathri Anthey

Claudia Chiavazza & White Bai

Jean Zeng & Zimeng Jia

Yangyang Wu & Xueqi Bai
Special thanks to
Alberto Ajelli / Anna Kehrer / Azza Wielach / Ell Flynn / Kate Jenkins / Pablo Grattoni / Yileng Yin / Zeina Boukhaled

Andrew Haslam / Cathy Gale / Max Ryan / Naho Matsuda / Tao Lin