Shujing Ding

My work tends to imagine future innovative designs. More often, I hope to arouse the audience's beautiful vision of life in the present or future. From my undergraduate period, I started to study graphic design, but with the deepening of the postgraduate courses, I paid more attention to the design process, methodology, research, and visual experiments. I want to try more graphic design methods through the process of exploring visual language, and even break through the creativity of graphic design.

A school is a building with a school in it

It is mentioned in this article that the school should not be limited to one building. Students can learn in many ways, so I summarised some concepts of effective learning methods, using flat graphics to reflect the status of students in the process of participating in learning activities, combined with graphics and fonts to comprehensively display. The power of unity and individual independence is seen in the learning method of graphic display, and then the finished product is displayed more clearly through video, demonstrating the way of an effective school, through the arrangement of dynamic graphics, showing the relationship between the individual and the collective. Through the video and the graphics and fonts in the video, the audience can have a more intuitive visual experience. I hope to encourage students and schools to try more forms, learn flexibly, and support different ideas.


Visual Test, Typography, Video, Graphic Arrangement


Kingston School of Art, Kingston University
MA Communication Design: Graphic Design 2020/2021


In collaboration with

Exhibition team
Claudia Chiavazza & Yifan Wu

Visual identity
Abhimanyu Bhatia & Shelley Huang

Social Media
Lina Toumpeli, Lucy-May Turner & Pankti Shah

Gayathri Anthey

Claudia Chiavazza & White Bai

Jean Zeng & Zimeng Jia

Yangyang Wu & Xueqi Bai
Special thanks to
Alberto Ajelli / Anna Kehrer / Azza Wielach / Ell Flynn / Kate Jenkins / Pablo Grattoni / Yileng Yin / Zeina Boukhaled

Andrew Haslam / Cathy Gale / Max Ryan / Naho Matsuda / Tao Lin