Kingston University Communication Design MA

Shiyang Qiu

I am a graphic designer and am currently taking a postgraduate course in visual communication graphic design at Kingston University. Most of the time, I like to use perceptual thinking to design, which will make me have a lot of strange but interesting ideas. Then use rational thought to test whether the concept can be realized. In my life, I like to observe other people's subtle emotions, expressions, and actions, and gradually accumulate them into materials for future projects. I think good ideas come from life. Besides, I am also a film editing upper, and I am committed to participating in film production in the future. I am good at using music to set off the picture atmosphere and telling stories with vision. For me, every experience in life is a process of continuous learning.

Exquisite poor: symbol consumption behaviour in the context of consumerism

Poor image not only refers to low-resolution image but also to its authenticity and exchange value that is worth pondering. Rough society brings innumerable poor images, resulting in the weakening of rational thinking. Poor image has been copied, pasted, downloaded and modified infinitely. It was born in digital technology, but it goes against the pursuit of digital technology and permeates our life. The video I created shows a "famous painting” by collage. This "famous painting" continues to be deconstructed, recombined and reproduced in the circulation process, forming a vicious circle. With music, this video shows a state of disorder, irregularity and is meaningless. At the end of the video, my thoughts about the value of the poor image are shown. The poor image reflects the problem and requirement of reality, and our dependence on it is enough to show that the significance of the original image seems to be less critical.


Consumerism / Symbolic consumption / Speculative design


Instagram: @murph_q
Email: 527806894@qq.com

Kingston School of Art, Kingston University
MA Communication Design: Graphic Design 2020/2021


In collaboration with
London Design Festival

Exhibition team
Anna Kehrer / Ells Flynn / Zeina Boukhaled

Jiani Liao

Abhimanyu Bhatia / Alberto Ajelli / Liz Huang

Special thanks to
Claudia Chiavazza / Chang Liu / Yangyang Wu / Yifan Wu / Lucy-May Turner / Yongxin Bai

Andrew Haslam / Cathy Gale / Max Ryan / Naho Matsuda / Tao Lin