Sheng Mao

My name is Sheng Mao and, I have been focusing on graphic design since my undergraduate years. Throughout this time I have been thinking about the mapping of design thinking onto reality and consider design thinking to be a key competency at this stage. In addition, I am very interested in interdisciplinary communication, where different disciplines have different perspectives on graphic design, which can lead to different visual elements in graphic design. Finally, I am also constantly exploring my role in society in the future and conceiving models of future design. I see the future of design as being interactive. In other words, the future of design is a map that connects different disciplines, fields and professions.

A school is a building with a school in it

This article redefines what it means to be a school from a macro perspective. The school is more like a map connecting different locations rather than being confined to a single building. In other words, learning is diverse and can take place anywhere. I have designed a set of typefaces based on this concept. The use of rounded corners in the typeface is due to the concept of 'movement'. The rounded corners give the viewer a smooth feeling in terms of visual form. In addition, as I mentioned, the school is a map, connecting different locations. Therefore, I have tried to draw the locations mentioned in the article by hand during the typography process. At the same time, I chose bubbles as the main design element. The concept of bubbles is similar to the main idea in the text; the main characteristics of bubbles are soft, moving, changeable and irregular.


Typeface Design, Visual Test 


Kingston School of Art, Kingston University
MA Communication Design: Graphic Design 2020/2021


In collaboration with

Exhibition team
Claudia Chiavazza & Yifan Wu

Visual identity
Abhimanyu Bhatia & Shelley Huang

Social Media
Lina Toumpeli, Lucy-May Turner & Pankti Shah

Gayathri Anthey

Claudia Chiavazza & White Bai

Jean Zeng & Zimeng Jia

Yangyang Wu & Xueqi Bai
Special thanks to
Alberto Ajelli / Anna Kehrer / Azza Wielach / Ell Flynn / Kate Jenkins / Pablo Grattoni / Yileng Yin / Zeina Boukhaled

Andrew Haslam / Cathy Gale / Max Ryan / Naho Matsuda / Tao Lin