Jaehee Jeong

Jaehee Jeong is a graphic designer from Seoul, Korea. Jaehee is interested in contemplating the ways of renewing the history, styles, conventions, traditions, and theory of graphic design. Also, as a woman and a generation member, she is working on observing the world and visualising it.

In Defense of the Poor Image

The poor image is dematerialised from the original image and is constantly revived, floating the world. There are two main methods of dematerialisation: reinterpretation and distortion. Both of these can be deformed semantic and visually, and distortion is largely included in the reinterpretation. Thus, poor images project insecurities and emotions that form among people beyond the digital world reaching the real world. I focused on the distortion that this instability causes, how poor images "go through the process of change," and interpreted it visually.


Memes, Distortion, Satire, Irony, Reinterpretation


Kingston School of Art, Kingston University
MA Communication Design: Graphic Design 2020/2021


In collaboration with

Exhibition team
Claudia Chiavazza & Yifan Wu

Visual identity
Abhimanyu Bhatia & Shelley Huang

Social Media
Lina Toumpeli, Lucy-May Turner & Pankti Shah

Gayathri Anthey

Claudia Chiavazza & White Bai

Jean Zeng & Zimeng Jia

Yangyang Wu & Xueqi Bai
Special thanks to
Alberto Ajelli / Anna Kehrer / Azza Wielach / Ell Flynn / Kate Jenkins / Pablo Grattoni / Yileng Yin / Zeina Boukhaled

Andrew Haslam / Cathy Gale / Max Ryan / Naho Matsuda / Tao Lin