Abhimanyu Singh Bhatia
Abhimanyu is an Art Director with prior experience in advertising at Leo Burnett, India. Since an early age he showed inclination towards the creative arts. Due to his engagement in sports (majorly football), his creative journey did not begin till after his school. Although, from a young age he showed prominent signs of creativity and was good with arts. His early days saw him paint and sketch. Due to his aesthetic sense and taste in simplicity, his work gradually became minimal. This later came forward in his practice working with brands like Apple, Coca-Cola and multiple rebranding projects. He strongly believes in “less is more” as a concept for good design, that a message can be put across clearer with less elements and clutter.
Research suggests that the human brain is incapable of comprehending a certain subject or topic to its entirety. That being said, misunderstandings are a part of our everyday lives without which the world would not be the same. It’s common to use the term “misunderstandings” in a negative convocation but history has proven a lot of evolution and growth has occurred through the ages because of these misunderstandings. Harvesting Misunderstanding brings these important views into light. Abhimanyu’s understanding and visuals derived from this text focus on the growth through misunderstandings and different perceptions of individuals from different backgrounds, cultures and continents. This growth through misunderstandings is being shown through the basic elements of earth, fire, water and air and their contextual evolution and meanings through different perceptions of individuals subject to them.
Growth, Meaning, Context, Misunderstanding, Differences